RE/MAX: What Does it Stand For?
A question I am often asked is what does RE/MAX actually mean. The RE/MAX mark originated in the early 1970s when co-founders Dave and Gail Liniger developed a real estate concept that permitted Associates to receive as much as 100 percent of the commissions they earned in exchange for paying a management fee and their pro rata share of office overhead. This concept enabled Associates to retain the maximum dollar amount derived from their sales efforts.
While RE/MAX is the most recognizable real estate brand in the world, few may know what it stands for. RE/MAX stands for Real Estate Maximums. In fact, Dave and Gail Liniger decided to call their new business concept real estate maximums and then coined the phrase RE/MAX. At the same time, they decided to adopt the distinctive red-over-white-over-blue horizontal bar design mark for yard signs, business cards and promotional materials.
RE/MAX Allegiance services the Virginia Beach and Hampton Roads area. In addition, we are one of the largest real estate brokerage companies in the world with offices in Maryland, Virginia and Washington DC.